By GEOFF CAPLAN
Having a website is essential for limousine business success in today’s world. The days of searching the impersonal yellow pages line by line for the right firm increasingly gave way to consumers searching the web for you. The gateway to internet success is your website, which defines your business.
Make the Contact
Contracting a professional limousine service web designer or developer is always the best option. A poorly designed website will give your potential client a negative first impression, resulting in limited or no quote requests. The bottom line is that the company behind the site is eventually rated based on their web presence for visitors to your site. Make sure your website is distinct and professional.
Create an exciting business description to entice users to sign a contract with you. Tell them how long you’ve been in business, what makes you unique, and why they should select you.
Be Wary of Flash
Flash websites are fun, but they aren’t required. It would help if you only went as far as a flash hybrid website with Flash animations in the header integrated into your HTML site. Remember that Flash animations are costly and take a long time to load. Keep the energies minimal if you go with a hybrid zone. You only have 3 seconds to pique your user’s attention before leaving; don’t spend them loading a large Flash file.
Your Limo Fleet
Make sure to include photos of your fleet’s vehicles. Users want to see what you have to offer, and a list without pictures won’t pique their interest or generate the “I see myself in that limousine” image you’re looking for.
Make your Contact Us link prominently displayed on every page. Try to get as much information from your potential client as possible without making the form too long to fill out.
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